Core+Concepts

= **The Center for Media Literacy has identified 5 Core Concepts of Media Literacy education. These 5 Concepts are used as the basis of the Media Literacy curriculum in the Sparta Middle School . ** =

__**Core Concept #1 All media messages are "constructed." **__

 * ===Key Word: Authorship ===
 * ===Key Question: Who created this message ? ===

__Core Concept #2 Media messages are constructed using a creative language with its own rules. __

 * ===Key Word: Format ===
 * ===Key Question: What techniques are used to attract my attention? ===

__Core Concept #3 Different people experience the same media message differently__.

 * ===Key Word: Audience ===
 * ===Key Question: How might different people understand this message differently? ===

__Core Concept #4 Media has embedded values and points of view. __

 * ===Key Word: Content ===
 * ===Key Question: What lifestyles, values and points of view are represented in, or omitted from, this message? ===

__Core Concept #5 Most media are organized to gain profit and/or power. __

 * ===<span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Key Word: Purpose ===
 * ===<span style="color: #808000; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Key Question: Why was this message sent? ===